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2011南宁茶博会--凤牌红茶篇

2011/11/4 10:45:52来源:中文百科在线 浏览 2129 次我要评论(0) 字体:T | T

导语:在这场茶博会上,有一个展台特别吸引众人的眼球,让人过目难忘。它摒弃传统展台常用的清爽绿,而用醉人的红将展台布置得温馨典雅;它不用茶艺师习惯穿着的制服,却将精美的旗袍、礼服加身于众位美女之上,让人赏心悦目。而在品完礼仪小姐递上的悉心调制的红茶过后,特别的口感和香气让人再难忘记这样一个名字:凤牌红茶。

  2011年11月3日至7日,中国国际茶业茶文化博览会在广西南宁国际会展中心举行,这也是今年中国—东盟的一次茶业盛会。

 

凤牌红茶--南宁茶博会

滇红70年之经典


  届时,各地名茶、紫砂、根雕、陶瓷、茶具工艺品等聚集南宁,在南宁实现茶产业链的整合,而广大市民和中外宾客将可享受一场茶文化盛会。


  今日,小编也到达茶博会的现场。下面,我将带大家感受一下这场茶文化的盛宴。


  第六站:凤牌红茶

 

滇红集团--凤牌红茶

凤牌红茶展示


  在这场茶博会上,有一个展台特别吸引众人的眼球,让人过目难忘。


  它摒弃传统展台常用的清爽绿,而用醉人的红将展台布置得温馨典雅;它不用茶艺师习惯穿着的制服,却将精美的旗袍、礼服加身于众位美女之上,让人赏心悦目。而在品完礼仪小姐递上的悉心调制的红茶过后,特别的口感和香气让人再难忘记这样一个名字:凤牌红茶。


  凤牌红茶诞生于1938年,采用云南凤庆大叶种精制而成,至今已有71年的历史。凤牌红茶以其自身优良的品质,独树一帜的口感,获得了市场的青睐。从上世纪40年代起凤牌红茶就出口英美等国,一直是国家出口红茶定点生产企业,“滇红特级工夫茶”被国家外交部指定为接待外宾的外事礼茶。1986 年英国女王伊丽莎白二世访华时,作为国礼被赠送给了女王陛下。有英国媒体报道称,女王将“滇红”置于透明器皿内作为观赏之物,视为珍品。


  凤牌红茶一直是中国红茶产业的标杆品牌,在红茶越来越受到重视以及云南茶企战略转型、重品质、树品牌的大背景下,凤牌红茶所属的云南滇红集团经过认真细致的市场分析,理清思路,进行品牌重塑和市场定位,确立以服务为核心的独特竞争优势,顺利实现向现代茶企的转型。

 

(编辑:Olay)

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