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印尼糖企拟拓展对中国雪茄市场业务

2013/8/6 11:19:31来源:雅加达环球报 浏览 24 次我要评论(0) 字体:T | T

导语:印度尼西亚种植园大亨Perkebunan Nusantara X公司为增加非糖类产品的收入,将雪茄烟视作进入中国奢侈品市场的入场券。

  印度尼西亚种植园大亨Perkebunan Nusantara X公司为增加非糖类产品的收入,将雪茄烟视作进入中国奢侈品市场的入场券。

  该公司又被称为PTPN X公司,是该国最大的糖类生产商,然而它寻找到一个扩展烟草市场的机遇,并在上一季度实现了144%的增长目标。该国营企业第二季度出口了634吨干烟叶。它的年出口额目标为2960亿印尼盾(印尼货币单位,相当于2900万美元)。

  7月26日,PTPN X公司秘书M. Cholidi发表声明表示,该公司主要销售Besuki Na Oogst烟叶--一种完美的雪茄制作原料。相对而言,全球范围的反烟运动对雪茄市场的影响较小。

  “我们最大的市场在欧洲和美国,”Cholidi表示,“但我们一直在寻求新的市场。”

  中国的高收入人群正在逐渐增多,对高品质雪茄的需求大幅攀升,他说。

  “这一生活方式的改变,极大刺激了中国雪茄市场的需求量,”Cholidi表示。

  因此,PTPN X正在扩大它的烟草种植规模。该公司的烟草种植面积截至6月30日已达到1296公顷,比去年扩大了17%。PTPN X希望到今年年底,种植面积能扩大到1325公顷。
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